Assassin’s Creed II Wins Seven MI6 Awards

Assassin’s Creed II was the most-awarded game at the MI6 game marketing conference in San Francisco this week. The game earned seven gold awards in marketing, ranging from “Outstanding Overall Integrated Marketing Campaign” to “Outstanding TV or Theatrical Ad Campaign.”

Of course, these awards don’t reflect the quality of a game but only the talent of the marketing team behind the game. This can clearly be seen when considering the other games that won numerous awards: Resident Evil: The Darkside Chronicles and NBA 2K10.

Speaking of the awards, MI6 CEO Jonathan Block-Verk said, “The winning work featured at this year’s MI6 Awards showcased how game marketers are creatively leading while strategically adapting to the shifting media landscape. This community is driving the growth of the game industry by expanding the reach and definition of gaming, while continuing to appeal to the traditional gaming audience.”

The awards given to Assassin’s Creed II continue what has been a great year for the Ubisoft-produced title. Assassin’s Creed II was a stunning follow-up to Assassin’s Creed that improved upon the original game in every way. Where the original game was repetitive and quite frankly, a bit boring after a while, Assassin’s Creed II kept gamers immersed in a beautifully detailed Renaissance Italian setting. It featured a conspiracy story that wasn’t too far-fetched and implemented a great number of means for finishing off those who wronged and killed your father and brother.

We just hope you pick up Assassin’s Creed II on the Xbox 360 or PlayStation 3. Don’t even bother with the PC version and it’s horrible, horrible, soul-strangling DRM policy. Unless, that is, you like losing your internet connection and getting kicked out of a single-player game at home. Yeah, we didn’t think you liked that.


Source: Gamasutra