Sales of real estate in the metaverse totaled over $500 million last year, and are only expected to grow. But have we stopped to consider whether the current digital land grab model and get rich quick schemes are the way forward? Atlas Earth may be the answer.
ATLAS EARTH, an augmented reality real estate game, allows players to earn real life cash back on their digital properties. Founded by marketing and mobile gaming expert Sami Khan who was behind the launch of startups Acorns and Honey, ATLAS EARTH is the first game of its kind.
Here’s how it works:
- As a location-based game, players can purchase virtual real estate with the in-game currency ATLAS BUCKS, but only where they are IRL (within 100 yards)
- Players are rewarded cash back at a base rate of about $.05 a year, and can “supercharge” the rate by up to 30 times by watching in-app ads
- ATLAS BUCKS are also available for purchase via the Appstore or Google Play
- Players can become the Mayor, Governor or President of their City, State or Country by owning the most land in real world geographic locations, such as Austin, TX. These titles are broadcasted to everyone else playing the game in their respective geography. For example, the Governor of TX will be seen by everyone playing the game in Texas.
- Using ATLAS BUCKS, players can shop at national partners and EARN atlas bucks for every dollar you spend. For example, spending $10 at SONIC will earn you 10 atlas bucks as well which you can use towards more land!
Most conversation around the metaverse has centered around digital land grabs, yet the sustainability and long-term view of the metaverse and ownership in Web 3.0 has largely been ignored. ATLAS EARTH is working to change that by allowing players to build real value in the virtual world by creating a virtuous cycle between the real world and the virtual one.