Ubisoft Wants to Help NBA Players Stay in Shape with Just Dance 3

UBISOFT® CHALLENGES PROFESSIONAL BASKETBALL PLAYERS TO “JUST CREATE” DANCE MOVES FOR CHARITY PLAYING JUST DANCE 3.  $25,000 Will Be Awarded to Charity of Player’s Choice for Winning a Dance Contest Voted on by Fans. Full details after the jump.


Today, Ubisoft® announced a unique challenge to professional basketball players to create a dance routine via the Just Create Mode on Just Dance® 3 on Kinect™ for Xbox 360® for a chance to win a $25,000 donation to a charity of their choice.   Developed by Ubisoft Paris and Ubisoft Montreal, Just Dance 3 is rated “E-10+” by the ESRB and is available at retail locations and online at the manufacturer’s suggested retail price of $39.99.

Players will simply need to select a song they like from a list and then break out their best moves as the Kinect captures their routine. They then name and save the dance to their Xbox 360 hard drive and upload it to JustDancePlanet.com via Xbox Live from within the game’s Just Create Mode menu. Ubisoft will select the best options and open up voting for fans to ultimately select the winner.

“We know there are hundreds of professional basketball players who are looking to stay in shape and have some fun while we all await the fate of this year’s basketball season,” said Tony Key, senior vice president of sales and marketing, Ubisoft North America. “The Just Create Mode in Just Dance 3 is a great way to challenge players to make up a dance and win some money for a charity close to their heart. We’ve seen players bust out some serious dance moves over the years when they’re introduced, make a clutch three-pointer or celebrate a win. We can’t wait to see what happens.”

Submissions are open from Friday, November 4 through Friday, November 18. Ubisoft will open voting to the public the week of November 21. The winning basketball player and charity will be named the week of November 28. For more information on the contest, please email: [email protected].

For the latest information on Just Dance 3, please visit: www.justdancegame.com or find us on Facebook at www.facebook.com/justdancegame.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of € 1.039 billion. To learn more, please visit www.ubisoftgroup.com.