Kotick: “70 percent of our operating profit comes from non-console-based video games”

Bobby Kotick, CEO of Activision-Blizzard has said that only 30 per cent of the company’s profits come from the console game market.

In an interview with the Wall Street Journal, in which Kotick also revealed that if he could, he would make an online, subscription-based Call of Duty MMO “tomorrow,” he said that he isn’t concerned about the decline in console game sales because the majority of his profits come from other sectors.

“I care a lot less,” he said. “It used to be, I would religiously look at the weekly retail sell-through data, but it’s a very small part of our business now.

“Today, probably 70 percent of our operating profit comes from non-console-based video games. So, while you might see a month-to-month change or volatility against expectations, that doesn’t really get us too concerned.”

Gamasura wondered just what “non-console-based video games” meant. Did that include DLC? Kotick’s answer to them was no. “non-console-based video games” means just that.

The easy answer here is that the majority of profits probably come from World of Warcraft, which has a devoted base of 11.5 million active subscribers. That would explain why Kotick wants a Call of Duty MMO. The popularity of Call of Duty could equal that of World of Warcraft and possibly double Activision’s profits with an MMO version of the popular shooter.

Will it happen? Probably. It’s been rumored for a while, so keep an eye out for that Call of Duty MMO.