Call of Duty Franchise Surpasses $3 Billion In Revenue

Call of Duty Sales Surpass US $3 Billion for Activision-Blizzard, Inc.

In a press release issued on Friday, November 27th, Activision-Blizzard, Inc. announced that it’s Call of Duty franchise has surpassed US $3 billion dollars in worldwide retail sales.

The total sales numbers were pushed ahead by the release of Call of Duty: Modern Warfare 2, which broke all previous entertainment records when it made US $550 million in five days. The press release also noted that the series has sold 55 million units.

The Call of Duty franchise was begun in 2003 with the release of Call of Duty, a video game focusing on the exploits of American, British, and Soviet soldiers in World War II. The game immediately won acclaim for its highly immersive environments, including a siege of Stalingrad in which the player tore up a hillside as bombs fell all around, surrounded by screaming Soviet army soldiers in an attempt to maintain Soviet control of the city. The game set a new bar for immersive first-player shooter action and included revolutionary features such as replenishing health when remaining in cover and virtual “shellshock” from bombs and shells hitting close to the player.

In Call of Duty 4: Modern Warfare, the franchise moved into the modern era, depicting a story in which a brutal middle-eastern leader unleashes a nuclear bomb in his country, and in which a radical terrorist attempts to instigate a full-scale civil war in Russia. Played through the eyes of American soldiers and British SAS members, Call of Duty 4: Modern Warfare won critical acclaim and went on to become the highest-selling first person shooter of all time, moving 13 million units thanks to its varied gameplay, deep storyline, stunning setpieces, and addictive multiplayer.

Modern Warfare 2, the sixth Call of Duty game following on the heels of 2008’s Call of Duty: World At War, is expected to beat out Modern Warfare as the best selling first person shooter of all time and has been a boon to Activision-Blizzard at the end of a bad year for the gaming community, as studios such as Pandemic and others were forced to close. It has been highly acclaimed and has received six nomination for the 2009 Video Game Awards on Spike TV.

Modern Warfare 2 was developed by Infinity Ward.

Source: Activision-Blizzard Press Release