Mtn Dew Launches Gamer Hub Providing Exclusive In-Game Rewards

PWRUPLogo

For over a decade, there have been two forces behind giving gamers exclusive in-game rewards and enhancing the in-game user experience: Mountain Dew® and the Doritos® brand. To continue that legacy, the Dew and Doritos brands are launching PWRUP.

To continue that legacy, the Dew and Doritos brands are launching ‘PWRUP,’ a unique, always-on gaming program via www.dewanddoritos.com in partnership with PlayStation®, offering access to games and the ability to redeem value and in-game rewards all year long.

PWRUP

For the first time ever, fan favorite Mtn Dew® Game Fuel™ Citrus Cherry will be available through online retailers all year long. This also marks the first time the Dew and Doritos brands will offer gamers code redemption throughout the year. By purchasing Mtn Dew Game Fuel or select Doritos products on Amazon, fans will receive a unique code to redeem in-game content through the PlayStation®Store. Each quarter, the featured game and content will change.

  • Warframe – Now through June 22, 2015
    • Score a 75 Platinum pack for Warframe®, a cooperative free-to-play third-person online action game set in an evolving sci-fi word. Consumers can redeem up to 5 codes per account.
  • And, stay tuned for upcoming quarterly promotions with new gaming content for different titles.

Here’s how it works:

  • Buy Mtn Dew Game Fuel Citrus Cherry 15-pack of 16 ounce bottles or 4-pack Doritos 10.5 ounce Nacho Cheese, Cool Ranch, Spicy Sweet Chili or Spicy Nacho flavors online during the offer period on Amazon.
  • Receive a code for the PlayStation®4 computer entertainment system, redeemable via PlayStation®Store.
  • Enter your code at PlayStation®Store.

Game Fuel 16oz

For more information and official program rules, please visit www.dewanddoritos.com.