Square Enix Brings Fan-Favorite Franchises to PAX Floor


Fans Invited to Relive Favorite FINAL FANTASY Moments, Win Prizes at Official FINAL FANTASY 25th Anniversary Event


Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in the Americas, today announced the title lineup and fan activities planned for Penny Arcade Expo (PAX) Prime 2012, taking place August 31 – September 2 in Seattle. Square Enix will give PAX attendees a chance to play some of the most anticipated and talked-about titles to date, including TOMB RAIDER®, HITMAN®: ABSOLUTION™ and the critically acclaimed open-world cop drama SLEEPING DOGS™, now available in stores.

Additionally, Square Enix invites the general public to celebrate 25 years of FINAL FANTASY at the “Experience FINAL FANTASY” event on Friday, August 31. from 1:00 p.m. to 9:00 p.m. at the ACT Theatre (700 Union Street). Fans will be able to reexperience their most cherished FINAL FANTASY games through dozens of playable units that span multiple generations and participate in a series of commemorative activities and games for fans of the renowned franchise. Prizes include fan-favorite character plushies and a custom FINAL FANTASY XIII-2 branded PlayStation®3 computer entertainment system and an Xbox 360® video game and entertainment system from Microsoft. Attendees will also be able to take their picture at the FINAL FANTASY-themed photo booth and will be able to receive a special 25th anniversary poster featuring Yoshitaka Amano’s artwork.

The “Experience FINAL FANTASY” event will also include two exciting presentations. At 5:00 p.m., there will be a special content presentation from the FINAL FANTASY XIV: A Realm Reborn team. At 7:30 p.m., fans will have the opportunity to learn new details about the direction of Lightning’s story through a video message from the esteemed creators of FINAL FANTASY XIII, including Yoshinori Kitase (producer), Motomu Toriyama (director) and Isamu Kamikokuryo (art director).

On the show floor, PAX attendees will be able to preview and play the following Square Enix titles at Booth 3625:

  • Sleeping Dogs – Sleeping Dogs catapults players into the role of undercover cop Wei Shen, tasked with taking down one of the world’s most fearsome criminal organizations from the inside – the Hong Kong Triads. As players explore the bustling and crowded Hong Kong island through its neon-lit side streets and sprawling street markets, an incredible story of loyalty and betrayal unfolds, where Wei begins to question his own motives as he is sucked in deeper than he could ever imagine.
  • HITMAN: ABSOLUTION – HITMAN: ABSOLUTION follows Agent 47, a cold-blooded assassin, who takes on his most dangerous contract to date. Betrayed by those he once trusted — and now hunted by the police — he suddenly finds himself at the center of a dark conspiracy and must embark on a personal journey through a corrupt and twisted world.
  • TOMB RAIDER – Armed with only raw instincts and physical ability to push beyond the limits of human endurance, TOMB RAIDER delivers an intense and gritty story about the origins of Lara Croft and her ascent from a frightened young woman to a hardened survivor.

In addition to getting the first chance to go hands-on with these blockbuster titles, fans will have the opportunity to gain greater insight into the world of HITMAN: ABSOLUTION through a dedicated panel:


Unicorn Theater: Sunday, Sept. 2, from 3:00 p.m. – 4:00 p.m.

Sven Liebold, global PR manager of IO Interactive will host a special HITMAN: ABSOLUTION panel at the Unicorn Theater. The panel will focus on “Contracts Mode,” a create-to-play experience inspired by the Hitman community. The panel will feature Tore Blystad, director of HITMAN: ABSOLUTION at IO Interactive.

Along with the panel, Square Enix fans will have several opportunities to take home fun and unique items during the show. With contests, interactive activities and more, PAX attendees will have multiple chances to win amazing prizes.

Upload your best photo sniping image to be entered for a chance to win a custom HITMAN: ABSOLUTION console. Runners up will receive miniature figures of Agent 47, and HITMAN-themed ties and tie clips. Participants can upload their photo entries at hitman.com/photosnipe or by the photo-sniping app on the HITMAN Facebook page.

Visit booth 3625 to get your Square Enix Member Passport card. Participants will receive a stamp for every title they play at the booth. Once the passport is complete, participants can turn it in to receive a set of pins featuring custom logos from Square Enix titles and a special lanyard.

Sign up to become a Square Enix Member for your chance to win prizes including Members exclusive promotional items and a custom Tomb Raider Xbox 360 console.

About Square Enix, Inc.
Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix Group. The Square Enix Group operates a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY, which has sold over 100 million units worldwide; DRAGON QUEST®, which has sold over 59 million units worldwide; TOMB RAIDER, which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.