EA SPORTS LAUNCHES EVENT MARKETING TOUR FOR FIFA SOCCER 12


FIFA Soccer 12 Launches with 40-City, Six-Week Tour Featuring Custom-wrapped Vehicles Equipped with PlayStation3 Computer Entertainment Systems. More details, with tour dates, after the jump.

Electronic Arts Inc., (NASDAQ: ERTS) has announced the launch of the “EA SPORTS™ FIFA Soccer 12 Takeover Tour,” a nationwide, 40-city, six-week long program that showcases FIFA Soccer 12, the number one selling sports videogame franchise on the planet, and PlayStation®3 (PS3™) computer entertainment systems.  Throughout six weeks, two vehicles outfitted with 15 TVs along with 15 PS3™ systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities.  At each Tour stop, fans will have the opportunity to play FIFA Soccer 12, as well as receive free prizes courtesy of EA SPORTS and PlayStation®, including Adidas-branded FIFA Soccer 12 T-shirts and the chance to win a PS3™ system

EA SPORTS FIFA Soccer 12 Takeover Tour Schedule:

EAST COAST WEST COAST
Date City Date City
9/27-9/28 (LAUNCH) New York, NY 9/25-9/27
(LAUNCH)
Chicago, IL
9/29 Philadelphia, PA 9/28 Kansas City, MO
9/30 New York, NY 9/29 Omaha, NE
10/1 Syracuse, NY 10/1 Boulder, CO
10/2 Boston, MA 10/2-10/5 Denver, CO
10/4 Warwick, RI 10/7-10/8 Salt Lake City, UT
10/5 Hartford, CT 10/11-10/13 Seattle, WA
10/6-10/7 Philadelphia, PA 10/14-10/15 Portland, OR
10/8-10/9 University Park, PA 10/17-10/18 San Jose, CA
10/11 Columbus, OH 10/20-10/22 San Francisco, CA
10/12 Canton, OH 10/23-10/26 Los Angeles, CA
10/14 Washington, DC 10/27-10/28 San Diego, CA
10/15 Chapel Hill, NC 10/29-11/2 Phoenix, AZ
10/16-10/19 Atlanta, GA 11/3-11/5 Tucson, AZ
10/20 Jacksonville, FL 11/6 Phoenix, AZ
10/22 Baton Rouge, LA
10/23-10/25 Houston, TX
10/26-10/27 Dallas, TX
10/28-10/29 Austin, TX
10/31-11/2 Kansas City, MO
11/3 Lawrence, KS
11/4 Omaha, NE
11/5 Lincoln, NE
11/6 St. Louis, MO

The EA SPORTS FIFA Soccer 12 Takeover Tour will be supported by an integrated marketing campaign, including live Twitter feeds, Facebook fan page updates, PlayStation.com and more, that will drive game and tour awareness, in addition to driving attendance at Tour stops.

FIFA Soccer 12 will be available in stores September 27 in North America and September 30 worldwide for the PlayStation®3, Xbox 360®, PC, Mac, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad™, and iPod® touch. The game will also be available for digital download on PC at origin.com.

For more information about the EA SPORTS FIFA Soccer 12 Takeover Tour, including specific Tour stop details, visit http://www.EA.com/soccer/news/FIFA-12-Takeover-Tour-1 or via the Tour’s Twitter Feed at http://twitter.com/EAFIFA12Tour.  Visit the official FIFA Soccer 12 game page at http://www.FIFA.EASports.com.
About Electronic Arts:
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™.  More information about EA is available at http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  John Madden, NFL, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission.  “PlayStation” and the “PSP” are registered trademarks of Sony Computer Entertainment Inc.  Xbox 360 is a trademark of the Microsoft group of companies. Wii and Nintendo 3DS are trademarks of Nintendo.  iPad is a trademark  of Apple Inc.  iPod and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.  All All other trademarks are the property of their respective owners.