Shadow the Hedgehog Expands His Marketing Horizons

I just saw this while browsing Kotaku, and I thought it would be interesting to share here.

It would seem that Shadow the Hedgehog is exploring new business opportunities, appearing on yam crates across Asia.  How a prickly, black and orange, speedy rodent is relevant to yam consumers is beyond me, but apparently one of the executives in the yam market sees something in him.