Platform Exclusives To Become A Thing Of The Past

Sony Computer Entertainment America has said that platform-exclusive games will become a rare beast in the near future.

Rob Dyer, Senior Vice President of Publisher Relations at SCEA, said that: “We’re not going to get the exclusive games – the Mass Effects, Gears of Wars and Left 4 Deads aren’t going to happen nearly as often.”

However, Sony believes this dearth of exclusive games will actually provide an advantage for the PS3. Dyer said: “What is going to be the driving force is either exclusive ad campaigns, like the Madden campaign, or exclusive content like we had with Batman. The PS3 version outsold the 360 version, and what we’ve said to developers is: if you take advantage of what the PS3 can deliver – more content on the Blu-ray disc, better graphics, being able to get more of what the player wants onto the disc – you’re going to see those sales translate.”

“So what we’ve been doing is going to publishers and using that as our basic story, and going after exclusive content. You’re going to see a lot of that, and for example, you’re seeing it now with Dante’s Inferno. EA had the collector’s edition only on PS3. They filled up that Blu-ray disc and were able to do a lot more that they couldn’t with 360.”

“The consumer is starting to understand that – there’s a lot of cross-ownership between PS3 and 360, and so we’re now trying to differentiate that and give that consumer a reason to buy the PS3 version instead of the 360 version.”

Third party exclusives are certainly hard to find nowadays, and even when they do occur, they’re often backed by significant investment from the console manufacturer. It’s easy to see that the future defining factor for purchasers will be better DLC and added extras, in addition to the infrastructure and ease-of-use of the console network: the future battleground of the console wars will almost certainly be PSN and Xbox Live rather than the retailers’ shelves.

Source: Industry Gamers