EA Sports Reaffirms Its Commitment to Tiger Woods

Tiger Woods PGA Tour Online Nears January Release Date; EA Sports’ President Insists EA Stands Behind Tiger

January 5, 2010 – EA Sports, who have maintained a long relationship with Tiger Woods for their Tiger Woods PGA TOUR series of video games, have reaffirmed their commitment to the golfing superstar amidst his numerous personal issues.

EA Sports President, Peter Moore, stated on his blog that “Our relationship with Tiger has always been rooted in golf. We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.”

The statement from EA comes as Tiger Woods PGA TOUR Online nears its January release date. The game, which has been in development for the past year and has been in closed beta testing for eight months, will allow golfers to compete online against each other and will precede an anticipated release of Tiger Woods PGA TOUR 2011 in June.

EA Sports, with a vast amount of resources dedicated to the Tiger Woods PGA TOUR games would find it nearly impossible to back out of support for the golfer despite the allegations of cheating and debauchery that have plagued him over the past month. Woods, the first athlete to exceed one billion dollars in net worth, crashed his SUV outside of his house in the early hours of the morning in late November 2009 and soon afterwards, a flood of allegations followed behind him. His wife has since been considering divorce and the number of women he’s had as mistresses has climbed inexorably higher.

Despite Woods’ personal troubles, EA Sports has formed a relationship based upon his performance in the sport. He is the most recognized golfer in the world and EA Sports would be hard pressed to find a suitable replacement and certainly won’t even consider doing so until the release of PGA Tour 2011.


Source: EA Sports