Today, Ubisoft announced the partnership with Ndamukong Suh of the Detroit Lions at this year’s Gumball 3000 rally in promotion of the highly anticipated video game, Driver® San Francisco. More details after the jump.
Suh, the National Football League’s 2010 Defensive Rookie of the Year, will drive a custom-wrapped 2011 Dodge® Challenger through more than 10 countries as a celebrity participant in this year’s race.
“Since I’m temporarily unemployed, I need to find ways to keep my competitive juices flowing, so I’ve partnered with Ubisoft and their Driver San Francisco video game to race a car in the Gumball 3000,” said Ndamukong Suh. “I think my racing style will be similar to that of Driver, exploring the open-world environment, but hopefully not damaging my car as much as I do when I play the game!”
Available this August on the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system, Mac and Windows PC, Driver San Francisco will extend the cinematic car chase experience with a groundbreaking new gameplay feature called shift. As Detective John Tanner, players take part in a relentless manhunt for notorious crime lord Charles Jericho, racing through the hills of our City by the Bay. With over 130 licensed vehicles showcased in San Francisco’s timeless setting, refined handling and a renewed playability, Driver San Francisco is set to revitalize the over-the-top car chase experience.
About Ndamukong Suh:
Ndamukong Suh is an American football defensive tackle for the Detroit Lions, drafted 2nd overall for the Lions in the 2010 NFL Draft. Suh was named Pro Football Weekly and Pro Football Writers of America Rookie of the Year, Sporting News Rookie of the Year, Pepsi NFL Rookie of the Year and Associated Press’ Defensive Rookie of the Year. He played college football at the University of Nebraska.
About Gumball 3000:
The Gumball 3000 is an annual 3,000 mile international road rally which takes place on public roads, with a different 3,000-mile route around the world each year. Since its start in 1999, the Gumball 3000 has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. Headed by Maximillion Cooper, the Gumball 3000 Group now operates eight companies with offices in Europe and the United States.
About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009–10 fiscal year Ubisoft generated sales of 871 million euros. To learn more, please visit www.ubisoftgroup.com.
