Jimmie Johnson’s Anything with an Engine Get’s Major Marketing at Watkins Glen

 

Jimmy Johnson piloted the No. 7 Chevrolet in the Aug. 13 road-course event at Watkins Glen in promotion of his soon-to-be-launched video game Jimmie Johnson’s Anything With An Engine. Check out some images from the event after the jump.

Published by Autumn Games and developed by Isopod Labs, Jimmie Johnson’s Anything With An Engine is scheduled for an October 2011 release on all three major home consoles.

A five-time champion in the NASCAR Sprint Cup Series, Johnson’s entry at Watkins Glen marked his first Nationwide Series race since competing in four events for JR Motorsports in 2008. In 91 career Nationwide races, he has one win, eight top-fives and 23 top-10s. The road-course car he drove at Watkins Glen was be the same one that carried Ron Fellows to a second-place finish at Road America on June 25th.

“This is a unique opportunity to not only run in the Nationwide Series for JR Motorsports, but a fun way to remind fans that our new video game will be released in a few months,” Johnson said. “We had a lot of fun creating this game, and I think the fans will appreciate the imagination we put into it. Being able to race a JR Motorsports car and promote my game at the same time is a great opportunity. Tony Eury Jr. and Ron Fellows nearly won at Road America in June, so maybe we can do one better.”

Johnson finished 2nd at Watkins Glen

Click the images for full size

 

Jimmie Johnson’s Anything With An Engine will allow players to race unconventional vehicles created from the most unlikely of everyday objects such as shopping carts and dumpsters, armed with powerful side rams and front and rear custom weapons. The game introduces an eccentric group of characters – including Hazzard Mower, who uses his souped-up lawnmower to cut down the competition and Megaton, a former military officer who barrels around the track on a high-speed bomb – and features progressively challenging tracks complete with pyrotechnics, hazards, traps and jumps.

The game will feature up to eight-player online multiplayer action on supported consoles, including ranked and private races, and up to four players in split-screen multiplayer as they battle for first place across the couch, around the globe, or both.

“We couldn’t be more excited about partnering with JR Motorsports to help kick off the unveiling of Jimmie Johnson’s Anything with an Engine,” said Alex Collmer, CEO of Autumn Games. “We’ve been working hard with Jimmie for a long time now to build a humorous game that fans of all ages will have a blast playing, and now it’s time to start sharing the fun with racing fans all over.”

Five different drivers have piloted the No. 7 Chevrolet this year – Fellows, Dale Earnhardt Jr., Danica Patrick, Josh Wise and Kasey Kahne – and all five have scored top-10 finishes.

About JR Motorsports

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s eight-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series; however the Dale Jr. business model extends well beyond the race track and includes multiple business ventures. Among those entities is the full-service production company Hammerhead Entertainment (www.hammerheadent.com), DEJ Realty (www.dejrealty.com), JR Nation Retail Store (www.ShopJrNation.com), The Dale Jr. Foundation (www.thedalejrfoundation.org), and Whisky River (www.whiskyrivercharlotte.com), the bar and nightclub located in the uptown Charlotte Epicentre.

About Autumn Games

Autumn Games is a premier digital publisher of interactive entertainment focused on partnering with leading creative talent to deliver blockbuster video games and related media through long-term partnerships with a number of the most respected game studios in the industry. Autumn Games’ mission is to support these creative teams in their efforts to make cutting-edge, culturally impactful entertainment for the exploding array of connected digital devices. For more information, please visit www.autumngames.com

About Isopod Labs

Founded in 2007, Isopod Labs is a videogame development studio aiming to deliver innovative titles for online downloads and traditional distribution channels. The Isopod Labs crew is comprised of industry veterans with a solid track record delivering best-selling titles as a team. Formerly with Disney, Sega, Dreamworks, Luxoflux (their former company) and Activision, the three managing partners represent 60 plus man-years of experience in engineering, game design, IP development, and studio management. Along with its initial slate of products, the company has been developing a proprietary cross-platform engine and asset workflow to facilitate rapid prototyping and quick-to-market delivery of its future titles. Isopod Labs is located in west Los Angeles, and is working on two new titles with publisher Autumn Games. For more information, please visit www.isopodlabs.net.